The Rochester chapter is one of two chapters nationwide honored Oct. 16 during the PRSA Leadership Assembly Luncheon in Washington D.C. with the organization’s national chapter diversity award. It was quite a pleasure seeing a Northeast District chapter recognized with such a prestigious honor. Obviously, it’s a testament to the great work undertaken by the chapter’s members and leadership. Accepting on behalf of the PRSA Rochester Chapter was Assembly Delegate Christopher Veronda, APR. Here’s an excerpt from the PRSA news release issued after the award presentation:
- Christopher Veronda, left, poses with
Northeast District Chair J.B. McCampbell.
“It is an honor to be recognized by the PRSA Diversity Committee for our Chapter’s efforts to raise awareness about the importance of diversity,” said Kathy Phelps, public relations manager, Dixon Schwabl, and PRSA Rochester Chapter president.
The PRSA Rochester Chapter spent the past year focusing their efforts on inclusion, while building a platform for conversation and increasing awareness in their community and Chapter. To accomplish this, they planned three distinct programs that engaged business leaders and students. Through various panel discussions, participants learned how to create more inclusive work environments, educated university students about the importance of diversity, and provided tips to communicate the value of diversity to both management and employees.
“We are always looking for new opportunities and fresh approaches to sharing information about the value of diversity and inclusion within the public relations profession and the Rochester community,” said Karen S. Olson, APR, assistant professor, Communication Department, The College at Brockport, State University of New York, and chair of the Rochester PRSA Diversity Committee.
Congratulations again to our Rochester chapter.
