With the 2009 PRSA NE District Conference less than a month away in Rochester, the highly anticipated, updated speaker roster is finally here! From social media tactics, to panels on crisis comm, and multiple sessions featuring professional and educational enrichment, there’s going to be something for everyone across the many worlds of PR/Marketing/Comm. Featured keynote speakers include Steve Cody of Peppercom (morning), and Peter Shankman of HARO (lunch).
By the way, here’s the registration link, so that you can check this out for yourself on Thursday, Oct. 8 at the RIT Inn & Conference Center: http://guest.cvent.com/EVENTS/Info/Attendees.aspx?e=2c938c25-237c-4dac-82d4-31bb900b7db2
2009 PRSA NE District Conference Speakers
Steve Cody, Morning Keynote, managing partner and co-founder, Peppercom, “Leading in the Midst of Chaos”
Deborah A. Silverman, Ph.D., APR, Assistant Professor of Communication, Buffalo State College, moderator of Crisis Comm Panel, “The Crash of Flight 3407: A Crisis Communications Case Study.” Panelists will include:
- Grant Loomis, Communications Director for Erie County Executive Christopher Collins
- Becky Gibbons, New York State Police, Batavia Substation
- Nadine Krimow, Communications Manager, American Red Cross Greater Rochester Chapter
- Brian Meyer, Reporter, Buffalo News
- Barbara Burns, Reporter, WBEN-AM Radio
- Josh Boose, Reporter, WGRZ-TV
David Rockland, Ph.D., Partner and Managing Director, Global Research and Stromberg Consulting, Ketchum Public Relations, “Measuring ROI for Social Media.”
Geoff Livingston, Senior Vice President, CRT/Tanaka, “Integrating Social Media Into the Larger Communications Mix.”
Jean Vincent, President, Vincent McCabe, Inc., “Providing Your Plan’s Worth: A Guide to Public Relations Measurement and Evaluation 2009 and Beyond.”
Ginni Jurkowski, lecturer, SUNY Geneseo; Deborah A. Silverman, Ph.D., APR, Assistant Professor of Communication, Buffalo State College; Jonathan R. Slater, Ph.D, Associate Professor, SUNY Plattsburgh; Daisy Guthin, COO, WORLDCOM Public Relations Group, “Master Class in Public Relations Ethics.”
David Kasnoff, Kodak, moderator. Diversity panel, “The New ROI: Return on Inclusion.”Panelists: Kenneth Bell, Janet Koslow and Kim VanGelder.
Jill Hurst-Wahl, President of Hurst Associates, Ltd. & Alison Miller, MLS, Florida State University, “Establishing Your Social Image to Enhance Your Public Image.”
Stacey Smith & Robin Schell, APR, Fellows, and Senior Counsel and Partner, Jackson Jackson & Wagner, “Engaging Employees During Difficult Times.”
Carl Langsenkamp, Vice President of Global Public Relations for Xerox Corporation, and Erin Humphrey, Vice President, Text 100, “Social Media Drives Product Launch Success.”
Linda Burkley, APR, CEO, Ardis Communication Strategy and Training, “Putting Your Best Foot Forward- Developing an Effective Writing Portfolio.”
Peter Shankman, Lunch Keynote, founder, HARO, “It’s not Web 2.0. It’s not Web 3.0. It’s simply life.”
Liz Poda, Public Relations Manager, Bond, Schoeneck & King, PLLC, “PR and Marketing- United or Untied?”
Mark W. McClennan, APR, Vice President, Schwartz Communications, “What Social Media Lessons Can You Learn from Fruitcake, Caves, Coupons, Death and Pregnancy?”
Doug Sitler, Communications Manager of the Buffalo Niagara Convention & Visitors Bureau, “So, you (or your boss) want to hold a press event???” – an inside look at hosting successful media events.”
Al Maiorino, President of Public Strategy Group, Inc., “The Good, The Bad and The Messy: The Dirt on Grassroots Outreach.”
Mike McDougall, APR, VP, Corporate Communications and Public Affairs, Bausch & Lomb, “Working at the Speed of ‘New’: Secrets for Conquering (and Surviving) the 24-Second News Cycle.”
Joseph Stabb, Director of Emerging Media, ABC Creative Group, “Get Indexed: Best Practices for Search Engine Optimization.”
Peter Kapcio, Director of Reputation Management Services, Eric Mower and Associates, “Just Because it’s Bad News Doesn’t Mean it’s a Crisis… Yet.”
Jan Sokoloff Harness, Chief Creative Instigator for Sokoloff Harness Communications, LLC, “Creative Instigation.”
Jonna L. Martin, President of AdvanceMe Associates & David L. Dey, President of the Institute for Social Entrepreneurship, a B. Thomas Golisano Foundation, “Gain the Competitive Edge in Today’s Job Market Using Old School Techniques.”
Register for the 2009 PRSA NE District Conference today:
http://guest.cvent.com/EVENTS/Info/Attendees.aspx?e=2c938c25-237c-4dac-82d4-31bb900b7db2
