PRSA NE District Conference Attendees: Post-Conference Networking Event with Peter Shankman, Evening of Oct. 8

September 29, 2009
Did you know that if you sign up for next week’s PRSA NE District Conference, taking place Thursday, Oct. 8 at the RIT Inn and Conference Center, you get FREE admittance to the Peter Shankman HARO post-conference networking event starting at 5 p.m. at Murphy’s Law, 370 East Ave., Rochester, NY 14604? Not able to make the full conference but still want to check out the networking event? You can sign up for a $10 networking event-only pass, here http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=11fd6367-c5e9-4330-90c2-620debf820eb
As a reminder, you can still sign up for the 2009 PRSA NE District Conference, Thursday, Oct. 8, by clicking on the link below:
http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=2c938c25-237c-4dac-82d4-31bb900b7db2

2009 PRSA NE District Conference- Announcing Valerie Di Maria of Peppercom as New Morning Keynote Speaker

September 21, 2009

 

The 2009 PRSA NE District Conference is honored to announce a new morning keynote speaker, Valerie Di Maria, of Peppercom, in the session, “Leading in the Midst of Chaos.” Recognized as one of “The Top 10 Women in PR,” Di Maria has served in senior leadership positions for several different PR agencies, and has been the chief communications officer for three major corporations, including Motorola.

The PRSA Rochester Chapter and the 2009 PRSA NE District Conference welcome Valerie, along with afternoon keynote speaker, Peter Shankman, of HARO, and all other speakers.  A full list of conference speakers can be found below. As a reminder, there’s still time to register for the conference on Thursday, Oct. 8 at the RIT Inn & Conference Center:

http://guest.cvent.com/EVENTS/Info/Attendees.aspx?e=2c938c25-237c-4dac-82d4-31bb900b7db2

2009 PRSA NE District Conference Speakers

Valerie Di Maria, Morning Keynote, Director, Client Strategy & Growth, Peppercom, “Leading in the Midst of Chaos”

Deborah A. Silverman, Ph.D., APR, Assistant Professor of Communication, Buffalo State College, moderator of Crisis Comm Panel, “The Crash of Flight 3407: A Crisis Communications Case Study.” Panelists will include:

  • Grant Loomis, Communications Director for Erie County Executive Christopher Collins
  • Becky Gibbons, New York State Police, Batavia Substation
  • Nadine Krimow, Communications Manager, American Red Cross Greater Rochester Chapter
  • Brian Meyer, Reporter, Buffalo News
  • Barbara Burns, Reporter, WBEN-AM Radio
  • Josh Boose, Reporter, WGRZ-TV

David Rockland, Ph.D., Partner and Managing Director, Global Research and Stromberg Consulting, Ketchum Public Relations, “Measuring ROI for Social Media.”

Geoff Livingston, Senior Vice President, CRT/Tanaka, “Integrating Social Media Into the Larger Communications Mix.”

Jean Vincent, President, Vincent McCabe, Inc., “Providing Your Plan’s Worth: A Guide to Public Relations Measurement and Evaluation 2009 and Beyond.”

Ginni Jurkowski, lecturer, SUNY Geneseo; Deborah A. Silverman, Ph.D., APR, Assistant Professor of Communication, Buffalo State College; Jonathan R. Slater, Ph.D, Associate Professor, SUNY Plattsburgh; Daisy Guthin, COO, WORLDCOM Public Relations Group, “Master Class in Public Relations Ethics.”

David Kasnoff, Kodak, moderator. Diversity panel, “The New ROI: Return on Inclusion.”Panelists: Kenneth Bell, Janet Koslow and Kim VanGelder.

Jill Hurst-Wahl, President of Hurst Associates, Ltd. & Alison Miller, MLS, Florida State University, “Establishing Your Social Image to Enhance Your Public Image.”

Stacey Smith & Robin Schell, APR, Fellows, and Senior Counsel and Partner, Jackson Jackson & Wagner, “Engaging Employees During Difficult Times.”

Carl Langsenkamp, Vice President of Global Public Relations for Xerox Corporation, and Erin Humphrey, Vice President, Text 100, “Social Media Drives Product Launch Success.”

Linda Burkley, APR, CEO, Ardis Communication Strategy and Training, “Putting Your Best Foot Forward- Developing an Effective Writing Portfolio.”

Peter Shankman, Lunch Keynote, founder, HARO, “It’s not Web 2.0. It’s not Web 3.0. It’s simply life.”

Liz Poda, Public Relations Manager, Bond, Schoeneck & King, PLLC, “PR and Marketing- United or Untied?”

Mark W. McClennan, APR, Vice President, Schwartz Communications, “What Social Media Lessons Can You Learn from Fruitcake, Caves, Coupons, Death and Pregnancy?”

Doug Sitler, Communications Manager of the Buffalo Niagara Convention & Visitors Bureau, “So, you (or your boss) want to hold a press event???” – an inside look at hosting successful media events.”

Al Maiorino, President of Public Strategy Group, Inc., “The Good, The Bad and The Messy: The Dirt on Grassroots Outreach.”

Mike McDougall, APR, VP, Corporate Communications and Public Affairs, Bausch & Lomb, “Working at the Speed of ‘New’: Secrets for Conquering (and Surviving) the 24-Second News Cycle.”

Joseph Stabb, Director of Emerging Media, ABC Creative Group, “Get Indexed: Best Practices for Search Engine Optimization.”

Peter Kapcio, Director of Reputation Management Services, Eric Mower and Associates, “Just Because it’s Bad News Doesn’t Mean it’s a Crisis… Yet.”

Jan Sokoloff Harness, Chief Creative Instigator for Sokoloff Harness Communications, LLC, “Creative Instigation.”

Jonna L. Martin, President of AdvanceMe Associates & David L. Dey, President of the Institute for Social Entrepreneurship, a B. Thomas Golisano Foundation, “Gain the Competitive Edge in Today’s Job Market Using Old School Techniques.”  

Register for the 2009 PRSA NE District Conference today:

http://guest.cvent.com/EVENTS/Info/Attendees.aspx?e=2c938c25-237c-4dac-82d4-31bb900b7db2


Updated Speaker Roster for 2009 PRSA NE District Conference- There’s Still Time to Register!

September 16, 2009

With the 2009 PRSA NE District Conference less than a month away in Rochester, the highly anticipated, updated speaker roster is finally here! From social media tactics, to panels on crisis comm, and multiple sessions featuring professional and educational enrichment, there’s going to be something for everyone across the many worlds of PR/Marketing/Comm. Featured keynote speakers include Steve Cody of Peppercom (morning), and Peter Shankman of HARO (lunch).

By the way, here’s the registration link, so that you can check this out for yourself on Thursday, Oct. 8 at the RIT Inn & Conference Center: http://guest.cvent.com/EVENTS/Info/Attendees.aspx?e=2c938c25-237c-4dac-82d4-31bb900b7db2

2009 PRSA NE District Conference Speakers

Steve Cody, Morning Keynote, managing partner and co-founder, Peppercom, “Leading in the Midst of Chaos”

Deborah A. Silverman, Ph.D., APR, Assistant Professor of Communication, Buffalo State College, moderator of Crisis Comm Panel, “The Crash of Flight 3407: A Crisis Communications Case Study.” Panelists will include:

  • Grant Loomis, Communications Director for Erie County Executive Christopher Collins
  • Becky Gibbons, New York State Police, Batavia Substation
  • Nadine Krimow, Communications Manager, American Red Cross Greater Rochester Chapter
  • Brian Meyer, Reporter, Buffalo News
  • Barbara Burns, Reporter, WBEN-AM Radio
  • Josh Boose, Reporter, WGRZ-TV

David Rockland, Ph.D., Partner and Managing Director, Global Research and Stromberg Consulting, Ketchum Public Relations, “Measuring ROI for Social Media.”

Geoff Livingston, Senior Vice President, CRT/Tanaka, “Integrating Social Media Into the Larger Communications Mix.”

Jean Vincent, President, Vincent McCabe, Inc., “Providing Your Plan’s Worth: A Guide to Public Relations Measurement and Evaluation 2009 and Beyond.”

Ginni Jurkowski, lecturer, SUNY Geneseo; Deborah A. Silverman, Ph.D., APR, Assistant Professor of Communication, Buffalo State College; Jonathan R. Slater, Ph.D, Associate Professor, SUNY Plattsburgh; Daisy Guthin, COO, WORLDCOM Public Relations Group, “Master Class in Public Relations Ethics.”

David Kasnoff, Kodak, moderator. Diversity panel, “The New ROI: Return on Inclusion.”Panelists: Kenneth Bell, Janet Koslow and Kim VanGelder.

Jill Hurst-Wahl, President of Hurst Associates, Ltd. & Alison Miller, MLS, Florida State University, “Establishing Your Social Image to Enhance Your Public Image.”

Stacey Smith & Robin Schell, APR, Fellows, and Senior Counsel and Partner, Jackson Jackson & Wagner, “Engaging Employees During Difficult Times.”

Carl Langsenkamp, Vice President of Global Public Relations for Xerox Corporation, and Erin Humphrey, Vice President, Text 100, “Social Media Drives Product Launch Success.”

Linda Burkley, APR, CEO, Ardis Communication Strategy and Training, “Putting Your Best Foot Forward- Developing an Effective Writing Portfolio.”

Peter Shankman, Lunch Keynote, founder, HARO, “It’s not Web 2.0. It’s not Web 3.0. It’s simply life.”

Liz Poda, Public Relations Manager, Bond, Schoeneck & King, PLLC, “PR and Marketing- United or Untied?”

Mark W. McClennan, APR, Vice President, Schwartz Communications, “What Social Media Lessons Can You Learn from Fruitcake, Caves, Coupons, Death and Pregnancy?”

Doug Sitler, Communications Manager of the Buffalo Niagara Convention & Visitors Bureau, “So, you (or your boss) want to hold a press event???” – an inside look at hosting successful media events.”

Al Maiorino, President of Public Strategy Group, Inc., “The Good, The Bad and The Messy: The Dirt on Grassroots Outreach.”

Mike McDougall, APR, VP, Corporate Communications and Public Affairs, Bausch & Lomb, “Working at the Speed of ‘New’: Secrets for Conquering (and Surviving) the 24-Second News Cycle.”

Joseph Stabb, Director of Emerging Media, ABC Creative Group, “Get Indexed: Best Practices for Search Engine Optimization.”

Peter Kapcio, Director of Reputation Management Services, Eric Mower and Associates, “Just Because it’s Bad News Doesn’t Mean it’s a Crisis… Yet.”

Jan Sokoloff Harness, Chief Creative Instigator for Sokoloff Harness Communications, LLC, “Creative Instigation.”

Jonna L. Martin, President of AdvanceMe Associates & David L. Dey, President of the Institute for Social Entrepreneurship, a B. Thomas Golisano Foundation, “Gain the Competitive Edge in Today’s Job Market Using Old School Techniques.”  

Register for the 2009 PRSA NE District Conference today:

http://guest.cvent.com/EVENTS/Info/Attendees.aspx?e=2c938c25-237c-4dac-82d4-31bb900b7db2


What President Obama can learn from Jack Palance

September 16, 2009

I hate to cross post, but this topic is getting enough initial buzz, and I know some of you still don’t read my other blog at http://www.schwartz-pr.com/crossroads that I wanted to share it here as well:

The Twittersphere, talk radio and the Web is abuzz with a recent comment from President Obama about Kanye West. During an “off the record” part of a CNBC interview, a reporter asked President Obama what he thought about Kanye. Obama called him a jackass.

Now based on a poll on TMZ.com, about 98% of the American public agrees with him. (And I do as well), but it also means that for a few seconds, President Obama forgot rule #1 of media training.

Or to paraphrase Jack Palance in City Slickers “The secret of media training is one thing.”

Nothing is off the record.

Ever.

Rule #2 is a variation on the theme – Don’t say or write anything you do not want to see in print.

PR professionals remind our clients about this regularly. And yes, there are times you need to make judgments and share confidential information when speaking to analysts and reporters who agree not to use something or get deep background.

But as I remind my clients, even then, even if you have an NDA, there is still a chance it can and will get out. So be careful what you say.

My favorite example of violating rule #1 occurred about 10 years ago.

A senior executive at one of my clients was being interviewed by a major national magazine for a standalone profile. The interview went great, the key messages were clearly communicated, things were looking great. The reporter closed his notebook, put it in his pocket and as they were walking out the door the reporter asked the client “You know, it seems like you really have fun here and enjoy your work.”

A nice, innocuous question.

My client, thinking the 90-minute interview was over (despite our earlier prep) told the reporter. “Yes. It’s so much fun here it’s like I am smoking pot all day.”

Now I fully admit, I did not say “Don’t make illegal drug references” as part of media training, but after this was said, all I could see was a pull quote in 36 point type. Luckily, we managed to kill it, but that one, post “formal interview” comment could have had a very negative impact on the entire story.

As for rule #2 – I remember one executive who was a thought leader on financial services and technology. He was regularly quoted in the top trades and national media. During one interview he was commenting negatively on another executive and how he managed to take a top company and ruin it. The comment made great copy and was prominently displayed. But what the executive didn’t know was that another division of his company was working on a deal with the company he just insulted. Needless to say, things went poorly.

Which brings me to media training rule #3 – Always think before you speak. Every executive needs to remember and follow those three rules.


Two months to the PRSA National Assembly…

September 8, 2009

and international conference. Are you registered? If not click here.

The discussion is starting to heat up on the PRSA Governance forum. There are some good guides to learning about the bylaws rewrite process,  information and debate on the proposed bylaws, and a few proposed amendments. If you are a delegate for your chapter and haven’t read through the section, you should spend the time. It is interesting and informative reading.

I have spoken to people and there seems to be some confusion. PRSA National is hosting a series of delegate calls. The next is 9/10. It is not enough to attend just one. Each call is going to touch on a different area. The first was quite informative (it dealt with the parliamentary procedure to be used at the assembly) and the rest will deal with the issues to be debated and discussed at the assembly.

Additionally, this year, every vote will count at the Assembly. National allows proxies, and therefore, if you know you can not make the Assembly, it behooves us (regardless of which side we are on in the debate) to make sure our vote is counted. If you can’t make it, please try to give your chapter president time to find an alternate delegate, or proxy your vote to someone else in your chapter, a local chapter, or your district chair.

Finally…go Pats!


Early Bird Registration for 2009 PRSA NE District Conference Through The End of This Week!

September 2, 2009

If you’re looking for a legitimate excuse to leave work for a day on Thursday, Oct. 8- here’s a good one – Just a reminder that Early Bird Registration for the 2009 PRSA NE District Conference in Rochester, NY is still valid until the end of this week, Sept. 4.

From new tricks and tips in social media, to a Crisis Comm. panel on the Crash of Flight 3407 in Buffalo, it surely beats out a day reading emails at your desk (they’ll be there when you get back anyway). Come visit the city of the original Garbage Plate at the RIT Inn and Conference Center, and spend a day with your fellow PR/Communications/Marketing professionals for some thought-provoking, educational, and dare we say, FUN fodder on a number of different topics and trends.

Receive Your Early Bird Registration Rate Through Sept. 4:  http://guest.cvent.com/EVENTS/Info/Summary.aspx?i=741e777c-8892-4697-9baf-6a3e055762a3


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