March 19, 2009
On April 25, the PRSSA Chapter at Buffalo State will be hosting a day-long regional event “Degree, Check! Earning Your Stripes in the PR World.”
The program will center on the first few years after graduation and the experiences new professionals encounter when they are starting to pave their own way into the field of public relations. It will provide students with an opportunity to spend a day hearing from recent college graduates who have learned how to succeed in the field and get advice from seasoned professionals on topics such as ethics, crisis management, and social media. Practice interview opportunities will also be provided.
If you are a PR student and can get to Buffalo for the event, check it out.
More information can be found here
March 13, 2009
that the PR industry began to change forever – and none of us knew it…
Twenty years ago today, (Sir) Tim Berners-Lee authored “Information Management: A proposal” and set the technology world on fire. Charlie Cooper at c/net has an interesting post on this today.
Think about how the PR industry has evolved thanks to Berners-Lee’s idea and commitment to making it a reality, with the help of long hours of work of hundreds of thousands of people. Grunig’s platonic PR ideal of two-way symmetrical communications was given a giant leap forward (and with social networking is moving forward even more).
Think of all the ways the industry has changed – both in terms of:
- Internal processes (from cutting and pasting clips, media monitoring and collaborative planning across geographies)
- Communication (the Web, social networks, online video)
- Research – cheaper and more effective than ever
- Execution – the death of the media tour, elimination of the long-lead product launch, etc.,
The PR profession is always exciting. I look forward to coming to work each day and the trust that my colleagues and I hold in our hands. Thanks to the work that was begun 20 years ago, it is even more exciting and powerful today…
How else has the Web changed the way you practice PR?