I keep politics out of this blog, but we are also concerned with language. I thought you might be interested in a word cloud of Obama’s Inaugural speech.
In today’s challenging fiscal climate, many organizations are looking to reduce expenses where ever they can. I wanted to make sure my loyal readers were aware of a service PRSA started rolling out nationally a few years ago, that is still below the radar with many companies and organizations
PRSA now offers a “group” membership. These are still individual memberships, but they can be reassigned if a person leaves the company for any reason or changes position. This takes a lot of the risk out of corporate sponsorship of membership (the company and its employees can benefit the entire year). Additionally, the first year, people can save up to $60 off their membership fee and every member in the group receives a $50 voucher for national programs.
If you haven’t checked into this yet – you should. More information can be found here.
Now is the time to invest in yourself, and your employees. We are talking a lot about the future today, and our own future professional development, and the development of our employees is something we can not ignore.
Edmund Burke stated that “All that is necessary for the triumph of evil is that good men do nothing.” It’s one of the quotes I have always liked and whenever I hear it, it reminds me that sitting on the sidelines is not an option for me.
But today, I want to modify it slightly: All this is necessary for the triumph of mediocrity is for people to stop learning.
This applies to every PR individual personally and the profession as a whole.
The PR profession has evolved over the past 100 years and the pace of evolution is constantly increasing. When I think of what was common practice in the 80s and early 90s to what we did at the turn of the century to today – some things are barely recognizable. Some things I did, I shake my head at now. But many other good things I still do, and some things I used to do, I need to start doing again.
I am sure the same can be said of each of you. I am a firm believer that PRs biggest threat is not external. It is internal. Yes, we face increasing competition from other departments and communications disciplines, yes public mistrust is high – but in the end, the way we beat the competition, the way we regain public trust and maintain our “seat at the table” is by being the best that we can be.
If we do not constantly challenge ourselves and learn more every day, we will be consigned to mediocrity and the dustheap of communications history. We can survive for a while on mediocrity, but we can not thrive, we can not grow and we will not make a positive impact on our organizations and society.
There are many ways to fight mediocrity. Fighting inertia and lazy work is one approach. Constant learning is the important first step. But more importantly – learning and applying what you learn is the best offense.
Then take what you have learned and share it with others. Do not put up with mediocrity in those around you. Whether it is in your department, your team, your organization or your community.
PRSA is one resource to which you can turn to help. We are far from the only one. But check out the chapters I have listed in the blogroll to the right. See what programs they have upcoming. Try one out.
But beyond PRSA. Challenge yourself and your colleagues. If we accept mediocrity in others and in ourselves, the future will be bleak. I for one do not intend to let that happen. Join me in the fight against mediocrity.
What have you learned recently? Share your comments and thoughts.