Thank you, veterans and PAOs

I just wanted to spend a quick minute and say thank you to all of the veterans that are members of PRSA and the PRSA Northeast District. I appreciate and am humbled by your dedication, duty and sacrifice.

This is particularly true of many of the men and women serving as public affairs officers around the world. I am lucky enough to be friends with more than a few – and when I hear the stories of what they have to handle on a daily basis, I realize that too many of us throw around the words crisis and emergency too lightly.

Some of our military public affairs officers are also at the forefront of communications theory. The more I hear about communications synchronization the more intrigued I get. Plus many of you are the only ones that don’t look at me strangely when I talk about Schwerpunkt and public relations.

Thank you. We are in your debt.

November PRSA Events

Now that assembly and international conference is behind us, many chapters of the Northeast District areplanning some killer programs before the spate of holiday parties.

Following are links to some of the happenings, in case you are up for a road trip…

11/10 – Yankee – Keeping Employees Engaged and Focused During Difficult Economic Times – How can organizations keep productivity, pride & morale high and employees focused on the organizational gameplan? In this session, we will review employee communication, relationship-building and involvement theories & techniques

11/12 – Albany – Lean and mean PR

11/18 – Syracuse - “Transforming Perceptions” – Steve Restivo, Director of Corporate Affairs, Wal-Mart – the unique media demands placed on Wal-Mart and the communications infrastructure that is now in place to help the world’s largest retailer tell its story on the local, state, national and international levels.

11/19 – Boston – Channel 5 anchor Ed Harding will serve as keynote speaker in concert with the chapter’s annual meeting. He will highlight the forces transforming TV news and how it will interact with other media in the future.

If you make the trip and enjoy the event, leave comments here.